I partner with business owners on a variety of digital marketing services ranging from full, outsourced marketing support to project-based work.
Maybe you’re launching a new business and you need a digital presence, but you don’t know where to start. Or, you’ve been in business for a while, but your website is old, cluttered, and unhelpful. It’s time to start over. I’ll work with businesses to refresh or build websites from scratch, partnering on everything from design to content and site structure so that your customers can easily find what they’re looking for.
When you built your website, you knew it would require upkeep. But the day-to-day and week-to-week upkeep can be a lot of work to manage on top of everything else on your plate. I partner with businesses to update and optimize websites. You can trust that your website is in good hands, and the information your customers are looking for is easy to find.
You’re always getting pitches for ad campaigns and radio spots, but you’re never quite sure if those marketing strategies are driving results. I help businesses identify which marketing channels are right for them. I will work with you to identify whether digital ads are right for your business and your goals. If so, we’ll be proactive about your campaigns, so you’re building impactful ads with a goal in mind. When the campaign is over, we’ll have measurable results to inform the strategy for next time.
You’ve probably had meetings with ad salespeople from the local newspaper or radio company. They wanted you to purchase ad space, and they gave lots of compelling (and sometimes confusing) numbers to make their case. They probably told you that an ad on their platform would help drive foot traffic at your business, but you may not have had clarity on how exactly their ad would drive that goal.
When we partner, we take the confusion and guess-work out of marketing. Instead of starting with an idea and building a strategy around an ad campaign, we start with your goals. I’ll ask questions like: What’s going well with your business right now? What’s not going so well? Where do you see opportunities to grow?
Based on your answers to those questions (and others), we’ll build a plan that can help you see progress towards your goal. The best part? The plan will be tied to real data that will be focused and measurable. By this time next year, we’ll have data to look at to inform what worked, what didn’t work, and what you should prioritize for the next year.
Small businesses have the best stories. Together, we’ll find a way to tell your story so that it’s clear who you are and what you do. The right content will inspire your audience and strengthen your marketing foundation.